Retail Costume Jewelry

retail costume jewelry

Retail Markup?

New business, (2) questions.

1. What should a sellers markup percentage be on trendy costume jewelry with free shipping and handling? Items wholesale from $1.00 – $30.00

2. Also what percentage should it be if my inventory is coming from overseas? Serious answers plz.

Your questions seem to indicate that you will be selling on the web to retail customers. Pricing is challenging, sell too cheap and you may not make enough money to cover expenses. Sell too high and someone else will likely copy your good idea and sell for less.
A typical jewelry store has to have an expensive location and their margins may run from 100-500% or more depending on the product lines and location.
Your web business has lower overhead and products should be priced lower price than the same item in a retail store. If your prices are too low however, customers won’t believe that they are getting quality products from you.
Make sure you have a firm grasp on your landed costs at your place of business!
I would compare your products at competitors stores and websites. Aim to set your selling prices within 10-15% of their prices – but work from your landed costs and overhead costs!!!!!
Using a percentage alone does not reflect the changing pricing that may be available from competitors.
Shipping via USPS should typically be $5.00 or thereabouts for priority mail. Carry in a couple typical shipments all packaged up and have the postmaster calculate the fees. (Don’t forget insurance and signature required delivery services)

Here’s how I would calculate selling prices:
Local retail store – necklace (same as mine) for sale at $150

My landed costs = $40 plus shipping of $6 or total costs without overhead and labor of $46. (Make sure to add in your desired hourly rate divided by number of minutes to prepare an order and also add in your payment processing fees.) I would estimate these to be $5 labor, and $3 payment processing. Total variable costs are now $54.
Selling price = $54 * 200% = $108. (I used 200% as a markup suggestion. If you were marking up 225% (2.25) your price would be $121.50.

As a niche web retailer of jewelry, your volume may vary greatly and I think that higher margins will help your business become worthwhile.

Good Luck!!

Hello Kitty Bath Towel Rack Hanger Holder White $16.90 ·Plastic towel hanger with a cute Kitty holding it ·Two suction cups at the back available for easy attachment to mirror, fridge, cabinet etc ·Suitable for holding towels in your bathroom or kitchen ·Adds fun to your home decoration…

Monster High Sweet 1600 Draculaura Doll $21.95 Monster High Sweet 1600 Doll Collection!Draculaura is turning 1600 and is throwing the party of the millennium. All the ghoul kids will be there in their most fabulous party fashions with their exclusive skeleton key invite. As the guest of honor, Draculaura doll has an outfit to die for with lots of lace and shine, just the way she likes it. Special Sweet 1600 elements include a flouncy skirt, fr…

Creativity for Kids Shrinky Dink Deluxe $16.95 A complete Shrinky Dinks® fun factory with oodles of supplies. Includes 10 sheets of pre-printed Shrink film, charm bracelets, beads, greeting cards, gift tags, jewelry cord, hair clips and key chains. Plus 8 color pencils, pencil sharpener and hole punch….

Other articles you might like;

• Bling Bling Fashion Jewelry Kit
• Elle Fashion Jewelry Collection
• Fashion Jewelry Anklets
• Fashion Jewelry Blue
• Diamond Rings Jewelry

Tagged with: clothing • fashion • jewelry • retail costume jewelry • retail costume jewelry malaysia • shopping • vintage

Filed under: Costume Jewelry

Like this post? Subscribe to my RSS feed and get loads more!